FOR IMMEDIATE RELEASE
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Kelly Kreth
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TERRITORY REAL ESTATE LAUNCHES ONLINE BUYER AGENCY
TO CREATE FLAT FEE BROKERAGE SERVICE
New Company Represents Buyers,
Uniquely Charging a Flat Fee of $3995 for Properties in the Massachusetts Area
Boston, Massachusetts (April 16, 2007) –Territory Real Estate, (TRE), which offers buyer representation for a flat fee of $3995, announces its official launch today. The new company, owned and operated by Marla Mullen and Terry Sanford, has its offices located in Boston, MA. TRE will provide brokerages services that cover the complete range of residential buying categories including single family homes, condos, lofts, and townhouses, to homebuyers in the Massachusetts area.
“Any compensation we receive above this $3995 flat fee we rebate back to the buyer. Our average rebate is over $9,000,” comments Marla Mullen, co-founder, TRE.
Consumers interested in purchasing a home can log onto www.territoryre.com, create an account, and begin searching for properties. Once they locate properties they are interested in, TRE handles everything to create a hassle-free way to purchase a home. Consumers can visit and purchase properties by requesting tours and submitting offers directly through the TRE website. Homebuyers can also purchase properties they have found on other sites through TRE. To learn more about the real estate market in the Massachusetts area, users can also log onto the Territory Real Estate Blog which is updated daily and includes helpful information for home-buyers.
While working as traditional agents Mullen and Sanford became increasingly frustrated by the ever-present conflicts between agents and consumers. They found that agents spent most of their time trolling for new business and only a small fraction of it actually doing the real estate work. They found that the commission-based price structure had little relevance to the cost or quality of an agent’s work. And finally, they found that many agents would withhold listing information to manipulate consumers into contacting them.
“We believe these actions increase the amount of unproductive busy work for the agent and can frustrate consumers. We chose to become an exclusive buyer agency because we wanted to avoid the double dealing and conflicts of interest that occurs when a listing agent represents both parties in a transaction. We saw an opportunity to develop a professional firm that lived up to its promise of unbiased representation and Territory Real Estate was the answer,” explains Mullen.
“Our unique business model is being well received by our clients. Our goal is to use the internet to streamline the process and make purchasing a property low cost and hassle-free. We believe providing clients more tools and more information will change the way real estate is bought in this country,” expounds Terry Sanford, co-founder, TRE. “We plan to roll our concept out nationally very soon.”
Both co-owners founded TRE while living in New York City. They eventually left NY to found TRE in Boston because of REBNY's restrictions on displaying listing data. Co-owner, Marla Mullen, previously worked as a sports agent for six years in New York City, representing various male and female professional athletes in a wide variety of sports. Co-owner, Terry Sanford, previously worked as a traditional real estate agent for a firm he helped his uncle found in Nantucket, MA, Sanford Real Estate. He also has experience as a marketing consultant/sales agent for a residential team at Douglas Elliman in New York City.
About Territory Real Estate
TRE is fee-for-service online buyer agency located in Massachusetts, primarily doing deals in the Greater Boston Area. Our business model is very new in the world of real estate and is being very well received by our clients. We have just launched a new site that gives our clients more tools and information to help them do in real estate what is the equivalent to e-commerce in the consumer world. In short, we are hoping to change the way real estate is bought in this country by using the internet to streamline the process. For more information go to: www.territoryre.com
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