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Kreth News

07/21/10

10:15:04 am Permalink Bid on the City in Westchester Magazine: Going, Going, Gone   English (US)
Categories: Kreth News, 284 words

Going, Going, Gone!
By Elsa Brenner
Bid on the City, a new online bidding service for luxury real estate, has chosen Westchester as one of three upscale areas in the New York Metro region for technologically advanced approach to selling in the current housing market.

“It’s the new eBay for real estate,” says Vlad Sapozhnikov, Bid on the City’s co-founder and general manager. “A standard brokerage approach no longer works in this type of economy. There is a need for much more dynamic tools.”

Live bidding takes place in Bid on the City's 4,000-square-foot Fifth Avenue headquarters, but can also be done online with video and audio streamed in real time.

Properties—not foreclosures, mind you—that are up for bid range from $684,000 to $5 million, with opening bids starting at $1. These are houses that simply have not sold for one reason or another, and the owners, while not in desperate straits, are nevertheless anxious to strike a deal.

Under the Bid on the City model, sellers sign a 60-day exclusive listing agreement, but unlike traditional auctions, these will have no hidden reserve price. The houses will be sold to whomever bids the most above the seller’s stated minimum.

Want a sample of what’s up for bid? Check this out.

Among the offerings, you’ll find a 5-bedroom, 5-bath house with an in-ground pool on 1.25 acres in Scarsdale, with a starting bid at $1.99 million. (It came on the market at $2.8 million.) Taxes: $54,662.

If you miss that one, though, not to worry. There’s more to come, like a 4-bedroom, 5- bath Colonial at 182 Finch Road in North Salem, which came on the market at $3,200,000, but has a starting bid of only $1,995,000.

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10:13:32 am Permalink Bid on the City in NYT, In Westchester, Sales Pace for High-End Houses Picks Up   English (US)
Categories: Kreth News, 843 words

http://www.nytimes.com/2010/06/06/realestate/06wczo.html?_r=1

In Westchester, the Sales Pace for High-End Houses Picks Up

By ELSA BRENNER
Published: June 2, 2010

Westchester, well known for its pricey homes and estates in sought-after locales like Bedford and Chappaqua, many buyers and sellers are wondering whether the high-end sector of the real estate market is rebounding — or still mired in the downturn that took hold two years ago and has been slow to let go.

Suzanne DeChillo/The New York Times
The answer is some of both, market watchers say.

Comparing this April with last, the New York State Association of Realtors reported a 60 percent jump in the number of single-family home sales, to 284, with 18 percent selling for $1 million or more. That is an improvement, if far under the highs reached in 2005, 2006 and 2007, when sales of a million dollars and over represented more than 30 percent of all single-family transactions, according to the group’s statistics. In 2007, 418 single-family homes sold for $1 million or more. The next year that number was down to 214, and last year it fell to 154.

Also in April, the median sales price of a single-family home in the county finally reversed its free fall and rose to $590,000, according to the real estate group. That compares with $532,000 in the first quarter of 2009 and $635,000 for the first quarter of 2007. The increase in the median — the number at the middle, with half of sales higher and half lower — is a direct reflection of more sales at the high end, the association said.

One factor contributing to the uptick is a more-vigorous market for co-ops and condominiums in Manhattan, which in turn is “stirring the luxury market here,” said P. Gilbert Mercurio, the chief executive of the Westchester-Putnam Association of Realtors and the Westchester-Putnam Multiple Listing Service. Buyers relocating from New York City generally make up about a quarter of Westchester’s sales activity, he said.

In the current market, well-heeled bargain-hunters are focusing on properties that languished last year and as a result have undergone significant price cuts, said Robert Kesten, a sales agent with Vincent & Whittemore Real Estate in Bedford. At the same time, because competition among sellers is stiff and because there is an excess of inventory, even upscale houses that are new to the market are priced far lower than they would have been several years ago.

As an example, Mr. Kesten cited a Bedford contemporary with four bedrooms and four-and-a-half baths on six acres, with a pool, a tennis court and a private lake, listed for $3.625 million. “Two years ago,” he said, “that property would have been listed for $5 million, easily.”

These days, there is a contingent of buyers, financial types among them, who are able to pay cash and thus are relatively immune to the vagaries of the market, Mr. Kesten said, adding, “Those are the ones who can seriously close a deal.”

But even with reduced prices and an infusion of new buyers, many houses remain unsold for a long time, which is why an argument can be made that the recession still has a firm grip on the market. The 6,568 units for sale at the end of the first quarter was 4 percent greater than last year at that time, and 11 percent greater than in 2008, according to the Westchester-Putnam Realtors’ association.

Some of the increase in inventory is caused by homeowners who perceive conditions to be improving. Other sellers, feeling the persistent pain of a slow economy, sell because they can no longer afford to maintain an expensive property.

The inventory glut has prompted the expansion of a previously Manhattan-centric auction company called Bid on the City, which is seeking to siphon off the excess in Westchester and the Hamptons as well.

Vlad Sapozhnikov, one of the service’s founders, said that from his perspective, the housing market “remains under massive stress.” He describes Bid on the City as “the new eBay for real estate.”

Anxious owners sometimes list their house with an agency and also put it up for bid with Mr. Sapozhnikov’s company.

Live bidding takes place in Bid on the City’s 4,000-square-foot headquarters on Fifth Avenue. Bids can also be made online with video and audio streamed in real time.

In Scarsdale, Ed Ferguson, a senior vice president for Westchester of Julia B. Fee Sotheby’s International Realty, said he was skeptical of Bid on the City. “We’re watching to see if it works,” he said, citing his concern that the bidding service could force prices to drop even further.

In the words of Mark J. Seiden, a broker-owner in Briarcliff Manor, a “market valuation crush” at the top end is compressing prices all down the line. For example, what used to be a $1.2 million house in Chappaqua can now be had for $899,000.

Left to the effects of supply and demand, Mr. Ferguson predicted, the market will recover, albeit “ever so slowly.”

“The numbers indicate that buyer demand is improving, that the market is coming back,” he added. “But the recovery is still in the early stages and therefore still vulnerable.”

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10:10:45 am Permalink Bid on the City, Crains, Apts. Hit Block with $1 Opening Bid   English (US)
Categories: Kreth News, 470 words

http://www.crainsnewyork.com/article/20100528/REAL_ESTATE/100529830#
Apartments hit auction block with $1 opening bid
A one-bedroom on 15th Street fetches $650,000, a 12% discount from original price—and exactly $649,999 above the starting bid; hard part is getting sellers to sign on to the tactic.
Share Print Email Add a comment By Amanda Fung Apartment auctions haven't quite caught fire in Manhattan as expected, so auctioneers at Bid on the City are dramatically lowering the ante. They will now be putting properties on the block at starting bids of a mere buck.

Last year, the e-Bay-like website for apartment and building sales began holding auction events, where properties were auctioned off at starting bids of as little as 35% off the original price. Now, to attract more buyers, it has decided to put properties, including posh Hamptons homes, on the block for starting bids of $1. The move comes after the Manhattan-based start-up briefly tested the idea earlier this year.

“We are very excited. Our $1 events are so much more successful,” said Vlad Sapozhnikov, co-founder and managing partner of Bid on the City. “It brings more traffic to our website and results in more bids.”

While apartments clearly do not sell for $1—there are bidding increments of at least $50,000 based on the original sale price and reserve prices—the one-buck starting point grabs people's attention. The hard part can be getting the property owner to agree to sign off on the idea.

For $1 auction events, the company attracts four to five times more bidders than at regular auctions, Mr. Sapozhnikov noted. Most recently, Bid on the City successfully auctioned off a one-bedroom at The Parker Gramercy, located at 10 W. 15th Street, for $650,000, a 12% discount from original price—and exactly $649,999 above the starting bid.

Bidders participate in events live at the company's 4,000-square-foot showroom at 226 Fifth Ave., at 27th Street, or online via the firm's website. Each property attracts roughly 2,000 daily page views and 30% of those visits are from overseas, according to Mr. Sapozhnikov. Bid on the City collects a 3% commission from sellers and a 3% commission from buyers upon closing.

Previously, Bid on the City held an odd reverse auction for Hamptons rentals, in which rents for the properties fell over time when no bids were offered, and the first person to bid on the property won the rental. Now Hamptons rental auctions will start at $1 and rise from there.

Next month, Bid on the City will launch its Westchester auction event, in which as many as nine properties will be up for grabs. Its next Manhattan auction will be devoted solely to studios and is scheduled for July 20. Coming this fall, the firm also plans to begin auctioning off high-end Manhattan rental apartments.

“Studios are in high demand and they will sell,” said Mr. Sapozhnikov. “We want to target first time homebuyers and pied-a-terre buyers.”

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10:06:28 am Permalink Bid on the City on WCBS880 Radio   English (US)
Categories: Kreth News, 135 words

New York City Realtor Branches Out into Westchester County

Catherine Cioffi Reporting
WCBS 880 Reporter

A well-known online Manhattan realtor is moving up the Hudson River into Westchester County.

LISTEN: Catherine Cioffi reports
LINK: BidOnTheCity.com
READ: More Opening Bell Stories

It's sort of like eBay for property. BidOnTheCity.com has long been in the business of auctioning off New York City homes online. Now, the company is branching out in Westchester.

BidOnTheCity co-founder Vlad Sapozhnikov says, "It's a very logical move for us becuase Manhattan is so interconnected with Westchester."

He says this is the wave of the future and yes, he says, you do get used to seeing the starting bid of an $800,000 home be $1.

"There is a sense of oppourtunity for people to buy the property," says Sapozhnikov.

Copyright 2010 WCBS 880, All Rights Reserved.

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06/30/10

09:52:17 pm Permalink Kreth Communications' Client, Miron Properties on Ch. 11 News:   English (US)
Categories: Kreth News, 4 words Permalink